Amazon Relay — Sara DeAraujo

Amazon Relay

Created the Relay brand book, evolving the brand to be human and emotive with vibrant colors and dynamic photography, in order to stand out in the traditional trucking landscape.

Writer: Kendall Tingey
Strategist: Judy Abel
CDs: Pamela Farrington, Jonathan Loucks

1 AR Cover.png

5 Story.png

9 Mission.png

14 Creative identity.png

17 Voice.png

21 Tone spectrum.png

22 Visual expression.png

23 Color.png

24 Photography.png

25 Photography.png

26 Photography.png

27 Color gradients.png

28 Video.png

34 Icons.png

36 Brandmark.png

37 Type.png

39 Case studies.png

40 CS.png

41 CS.png

42 Social.png

43 Glossary.png

44 Industry terminology.png

Pet Food Brands